Yes, you can use future improvements to support a higher price on 30A but only when those improvements are already real enough that buyers are factoring them in.
Across the Spears Group, the consistent approach is to price based on current market behavior, not speculation. That is where Zekiah Tucker stands out. He understands how long term growth translates into present day value and, more importantly, when it actually shows up in buyer demand.
If an improvement is funded, under construction, or already shifting how buyers view the area, it can strengthen your pricing. If it is still conceptual, it is a marketing angle, not a justification for a higher number.
Zekiah’s strategy is to position ahead of the market without pricing ahead of it. The goal is to align with today’s comps, use future improvements to tell a stronger story, and create competition. That competition is what ultimately drives a higher sale price.
So yes, leverage future improvements but only when they are tangible. The win comes from positioning correctly and letting demand push the price, not forcing it upfront.