Do coming soon listings help generate buzz on 30A?

Yes, coming soon listings can be a powerful way to generate buzz on 30A when used strategically. In a market driven by lifestyle and limited inventory, creating anticipation before a property officially launches can increase awareness among both buyers and agents.

According to Brandon Zellers of Spears Group, the most successful coming soon campaigns build curiosity while giving buyers a reason to stay engaged. His experience in luxury real estate and proactive prospecting has shown that early momentum often leads to stronger interest once a property becomes active.

The key is using the coming soon period to showcase professional photography, video, email marketing, social media exposure, and direct agent outreach. This allows sellers to build demand before the first showing ever takes place.

However, timing matters. A property that stays in coming soon status too long can lose momentum. The goal is to create excitement and then launch while buyer interest is at its peak.

When executed correctly, a coming soon strategy can increase exposure, generate more showings, and position a listing for a stronger market debut. As Brandon Zellers advises, creating meaningful buyer engagement before a property reaches the market is often what separates an average launch from a successful one.