Half a Billion Sold: Spears Group Becomes the First Team in Northwest Florida to Surpass $500M in a single year.

A First for Northwest Florida

This year, Spears Group became the first team in Northwest Florida history to surpass half a billion dollars in sales in a single year. And we crossed that line before November.

It's a milestone we're proud of, but it isn't really about a number. Behind every dollar of that $500 million are families finding their forever place on the Gulf, investors building something lasting, and second-home owners claiming their piece of the coast. Each one trusted us with one of the most meaningful moves of their lives, and that trust is what this milestone truly represents.

2026 By the Numbers

Here's what this year has looked like so far:

• $501M+ in sales volume year-to-date in 2026
• $100M+ closed this month alone
• $100M+ sold privately, off-market
• $1.65M+ closed every single day of 2026

That last figure is the one that stops people. Day in and day out, our team has been guiding clients to the closing table at a pace this region has never seen.

Leading the Luxury Market

Spears Group is the #1 team in Northwest Florida. We're also #1 in Gulf-front sales, the most coveted and competitive segment of our coastline.

In ultra-luxury, transactions over $10 million, we're #1 as well, representing more than 30% of that entire market. When nearly a third of the region's highest-end deals run through one team, it reflects something beyond marketing. It reflects the relationships, discretion, and expertise that clients at this level expect.

The Power of Off-Market

One of the most telling figures from this year: more than $100 million of our volume never touched the open market.

For many luxury buyers and sellers, privacy matters as much as price. Off-market transactions let sellers test the waters quietly and let buyers access properties others never see. Our network of clients, colleagues, and connections makes those private matches possible, and it's a big part of why our clients keep coming back.

The People Behind the Milestone

The numbers may define the milestone, but the people and relationships are at the center of it all.

We are humbled and grateful for the clients who put their trust in us. We're thankful for our incredible team and staff, whose dedication shows up in every detail of every transaction. And we're grateful for the agent community we're fortunate to collaborate with every day. Half a billion dollars is never the work of one person. It's the work of many people, all pulling in the same direction.

Let's Talk About Your Next Move

If you or someone you know is considering buying or selling luxury real estate in Northwest Florida, we'd love to talk. Give us a call to discuss our strategic approach and the curated formula that consistently delivers record-breaking results.