How Much Should I Budget for Professional Photography and Video on 30A?

On 30A, professional photography and video are no longer optional for luxury listings. Most buyers start their search online, often from out of state, so presentation plays a major role in perceived value and buyer interest.

According to Spears Group advisor Kristina Hutchison, most sellers should expect to budget anywhere from $2,500 to $10,000+ depending on the property and marketing strategy.

For most luxury homes, professional photography, drone imagery, twilight shots, and cinematic video typically fall between $2,500 and $5,000. Larger Gulf front or architecturally significant homes may require more advanced campaigns with lifestyle shoots, long form video, and social media content.

Kristina Hutchison often reminds sellers that the real question is not what great marketing costs, but what underexposing a multimillion dollar property could cost. On 30A, strong visuals can directly impact attention, engagement, and ultimately the sale itself.