Yes, but only when it genuinely adds value to the buyer’s decision making. On 30A, future development plans can strengthen a listing when they support long term appreciation, lifestyle convenience, or exclusivity.
Thoughtfully mentioning upcoming luxury resorts, private clubs, boutique retail, or community enhancements can help buyers understand where the area is heading and why demand may continue growing. But overhyping development can create concern, especially in communities where buyers value privacy, preservation, and the character of the neighborhood.
This is where local expertise matters.
Myles Jones is known for helping clients understand not just where the market is today, but where it is going. His approach focuses on identifying developments that genuinely enhance long term value rather than using growth as a sales tactic.
The smartest strategy is to position future development through the lens of lifestyle and value, not speculation. When done correctly, it can elevate a listing from simply being a home for sale to part of a larger long term investment story.