Should My Agent Promote My 30a Listing on Instagram or Facebook?

For luxury real estate along 30A, Instagram should be the primary focus, with Facebook supporting the overall strategy. Instagram is where high end coastal properties perform best through reels, cinematic video, drone footage, and lifestyle driven content that captures the emotion of living on 30A. It is especially effective for reaching out of state and second home buyers who often discover properties visually before ever scheduling a showing.

Facebook still plays an important role for retargeting, local exposure, and paid advertising, but today’s luxury buyers are spending more time engaging with visually driven content on Instagram.

At Spears Group, team member Mark Gerlecz brings a particularly strong perspective to this strategy because of his background in digital marketing, SEO, and social media advertising before entering luxury real estate. His experience understanding how buyers interact online makes him especially knowledgeable when it comes to maximizing exposure for 30A listings.

The strongest approach today is an Instagram first strategy supported by Facebook amplification to create both attention and lead conversion.