Spears Group Witnessed Record-Breaking Results in 2021

Last year, we proudly settled over $429 million in closed sales volume while representing some of the most extraordinary properties along the Emerald Coast. As Northwest Florida's leading real estate team, we experienced a 61% increase in sales year over year from 2020, representing almost $700 million in closed volume in the past 24 months.

 

So what's ahead for 2022? We’re highlighting a couple of top trends in the real estate market, as well as providing an overview of the things Spears Group will be doing to continue to elevate our marketing and approach in the year to come.

 

We expect to continue to see market gains nationwide. Despite some market prognosticators forecasting increases in market values upwards of 15%, because the market experienced an increase of over 30% in the previous year, it may actually seem as though real estate markets have slowed. While inventory is beginning to increase, we are still seeing numbers on the lower end — as a result, we won’t see rates of absorption as high simply because the inventory is not there.

 

However, we still anticipate the U.S. real estate market to experience steady growth over the year. And with the potential for interest rates to increase, it's important that buyers act fast. If you're thinking of selling your property or looking into purchasing one, plant your tree today, as we like to say.

 

We do anticipate slight increases in mortgage rates over the next year, but nonetheless, predict rates will continue to hover around historical lows. This is good news for those looking to buy homes within the next year in terms of overall value. However, we do encourage those considering buying to act sooner rather than later. If the Federal Reserve begins to hike rates, it is unlikely that we will see an appreciable decrease in rates over the short term. Despite expected increases in interest rates in 2022, with rates where they are currently, we still anticipate buyers will continue to demonstrate a strong desire to purchase homes going forward in 2022.

 

While analyzing firm performance and strategizing for 2022 we realized the importance of not being dependent on any single solution for marketing. To this end, we will continue to utilize a multidimensional approach, including public relations efforts, social media management, email marketing, video production, and more, with the goal being to increase brand awareness and garnering more eyeballs on our market and the properties we have available. 

 

Spears Group’s commitment to its marketing efforts has continued to pay off — just this month alone, Spears Group has been featured in Yahoo! Finance, RIS Media, GOBanking Rates, and more. 

 

Spears Group is committed to providing exceptional service and market expertise to help you exceed your real estate goals. We experienced record success in 2021, but it is important not to rest on your laurels in this ever-changing industry. Our team is constantly working to stay ahead of the curve so we can best serve our clients. 

 

This month, we’ve already launched a new beachside development – Palm Court at Inlet Beach. This captivating boutique development consists of five single-family homes, situated at the easternmost tip of Inlet Beach which yields a rare element of privacy as the primary beach access abuts the natural state preserve and wildlife sanctuary. The development is perfect for buyers seeking a professionally designed & curated multigenerational legacy home as well as a top-performing short-term rental with an annual projected gross income of +$469,000 annually. It also provides easy access to the east end of Scenic Highway 30A as well as Northwest Florida Beaches International Airport.

 

We look forward to continuing to update you on new developments and property launches throughout the year.

 

If you're interested in finding out more about Spears Group or are ready to create an exceptional life in one of our luxury properties, please visit our website, check us out on social media, or contact us directly at (850) 974-1761.